Nefertiti started out as a little accessories project “Nefertiti Jewelz”. Spearheaded by Prita Widyaputri and Theresia Alit Widyasari, the concept quickly outgrew its former shell and turned into a collection of women’s clothing. Launched in late 2012 as Nefertiti, the brand reflects spontaneity and bold style of modern urban women. Designed with on-the-go chicks in mind, this ready-to-wear line is tailored to make balancing school, work, and play a cinch. Its garments are effortlessly versatile with minimalist design and silhouette. Combined with light, comfortable materials and solid, warm hue, Nefertiti collection is set for no-frills pairing.
Theresia graduated from Fashion Merchandising at Lavendish College in London and Prita is a talented autodidact artist who took Fashion Design courses at LaSalle College Jakarta. The two met during their college days and discovered their shared ardor in fashion. In 2012, Prita named as one of the winner of Women Entrepreneur of The Year competition by Femina Magazine. Theresia was named one of the finalist of IYCE (International Young Creative Entrepreneur) Award held by British Council in 2008.
Taking its name from the stunning and powerful icon of ancient Egypt, Nefertiti highlights women’s beauty, individuality, and confidence in its design approach. Recently selected as one of few local brands for Fashion Forward by Jakarta Fashion Week and Centre for Fashion Enterprise (CFE) London that was curated by fashion experts like Toby Meadows and Sanjeev Davidson and participated in various fashion events around town, this Jakarta-based label has been keeping busy. With the launching of its official webstore at http://shopnefertiti.com/ and getting ready for its first fashion show for Jakarta Fashion Week 2014, Nefertiti aims to keep up its collection in this multifaceted industry.